Short answer: Dozens of Fortune 500 companies run supplier diversity programs, and the largest are enormous. Walmart targets roughly $13 billion a year in diverse spend, Ford targets $10 billion-plus, and General Motors has committed $10 billion specifically with Black-owned businesses. Below is a sortable comparison of the notable programs in our directory, including each company's spend goal, the certifications it accepts, and whether it has a supplier portal you can register in.
Most large U.S. companies accept the same handful of third-party certifications (MBE, WBE, VBE, LGBTBE, DOBE) plus federal designations like 8(a), HUBZone, and SDVOSB for firms doing government-adjacent work. The fastest way in is to get certified, register in the company's supplier portal, and target a specific category where you can prove past performance.
Last updated: June 2026.
On this page
- The fast answer: biggest programs by spend goal
- Comparison table: Fortune 500 programs at a glance
- What "supplier diversity" means at a Fortune 500
- 10 standout programs
- How to actually get into these programs
- People also ask
<a id="biggest"></a>
The fast answer: biggest programs by spend goal
Spend goals are the cleanest way to rank these programs, because a dollar target is a public commitment a company can be held to. From the programs in our directory that publish a figure, the largest stated annual goals are:
- Walmart — ~$13 billion annually
- Ford Motor Company — $10 billion-plus annually
- General Motors — $10 billion with Black-owned businesses
- CVS Health — $3.3 billion annually
- AT&T — $3 billion annually
- Bank of America, Intel, Procter & Gamble, Lockheed Martin — $2 billion-plus annually each
For context on what "the biggest" looks like industry-wide: the Billion Dollar Roundtable admits a company only after it documents at least $1 billion in annual Tier-1 spend with minority- and women-owned suppliers. Its 43 members spent a combined ~$123 billion with diverse suppliers in 2022.
<a id="table"></a>
Comparison table: Fortune 500 programs at a glance
Each company below links to its full profile. Cert codes: MBE = minority-owned, WBE = women-owned, VBE = veteran-owned, SDVBE = service-disabled veteran-owned, LGBTBE = LGBTQ-owned, DOBE = disability-owned, plus federal 8(a), HUBZone, SBE, DBE. A blank spend cell means the company has not published a public dollar goal.
| Company | Diverse-spend goal | Certifications accepted | Supplier portal |
|---|---|---|---|
| Walmart | ~$13B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Ford | $10B+ annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| General Motors | $10B with Black-owned firms | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| CVS Health | $3.3B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| AT&T | $3B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Bank of America | $2B annually | MBE, WBE, VBE, LGBTBE, DOBE | Yes |
| Intel | $2B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Procter & Gamble | $2B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Lockheed Martin | $2B+ with diverse suppliers | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Johnson & Johnson | $1.5B annually | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Starbucks | $1.5B with diverse suppliers | MBE, WBE, VBE, LGBTBE | Yes |
| Coca-Cola | $1B annually | MBE, WBE, VBE, LGBTBE | No |
| $1B by 2025 | MBE, WBE, VBE, LGBTBE, DOBE | Yes | |
| JPMorgan Chase | $750M with Black, Hispanic, Latino firms | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Microsoft | $500M+ annual increase | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| PepsiCo | $400M with Black-owned firms | MBE, WBE, VBE, LGBTBE, DOBE | Yes |
| Target | $2B+ with Black-owned firms by 2025 | MBE, WBE, VBE, LGBTBE, DOBE | Yes |
| IBM | 5% of addressable spend | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Apple | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes | |
| Boeing | Continuous growth in diverse spend | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| RTX (Raytheon) | Industry-leading diverse-spend commitment | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Northrop Grumman | Continuous improvement | 8(a), HUBZone, SBE, MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes |
| Verizon | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes | |
| Comcast | MBE, WBE, VBE, LGBTBE, DOBE | Yes | |
| Home Depot | MBE, WBE, VBE, SDVBE, LGBTBE, DOBE | Yes | |
| Costco | MBE, WBE, VBE | Yes | |
| UnitedHealth Group | MBE, WBE, VBE, LGBTBE, DOBE | Yes | |
| Wells Fargo | MBE, WBE, VBE, SDVBE, LGBTBE | Yes | |
| Chevron | HUBZone, SBE, MBE, WBE, VBE, SDVBE | Yes | |
| ExxonMobil | HUBZone, MBE, WBE, VBE, SDVBE | Yes | |
| Nike | MBE, WBE, VBE, LGBTBE | Yes | |
| Toyota North America | MBE, WBE, VBE, SDVBE | Yes | |
| Cisco | MBE, WBE, VBE, LGBTBE, DOBE | No | |
| Disney | MBE, WBE, VBE, LGBTBE, DOBE | No |
See the full corporate program directory for every company we track, including state and federal buyers.
<a id="definition"></a>
What "supplier diversity" means at a Fortune 500
A supplier diversity program is a corporate procurement function that sets goals and tracks spend with businesses owned by underrepresented groups — minority, women, veteran, service-disabled veteran, LGBTQ, and disability-owned firms. At a Fortune 500, this usually shows up in three places: a public diverse-spend goal, a registration portal where you submit your company profile and certifications, and a Tier-2 reporting process that asks the company's prime suppliers to track their own diverse subcontracting.
The reason these programs exist at scale is partly customer- and brand-driven and partly contractual. Companies that hold federal contracts above certain thresholds are required by the Federal Acquisition Regulation to maintain small-business subcontracting plans, which is why defense and aerospace primes in the table (Lockheed Martin, RTX, Northrop Grumman, Boeing) accept federal designations like 8(a), HUBZone, and SDVOSB alongside the third-party MBE/WBE certifications.
<a id="profiles"></a>
10 standout programs
Walmart — the largest goal we track. Walmart's diverse-spend target is around $13 billion a year, the highest stated figure in our directory. Retail consumables, packaging, logistics, and store services are the realistic entry categories. Register in the supplier portal before pitching.
Ford and General Motors — automotive's $10B tier. Both Detroit automakers run $10 billion-class programs; GM's $10 billion commitment is specifically directed at Black-owned businesses. Tier-2 (selling to Ford's and GM's existing suppliers) is often more reachable than Tier-1 for a newer firm.
CVS Health — $3.3B in a regulated industry. Healthcare and pharmacy buyers value certified diverse suppliers in clinical services, IT, marketing, and facilities. Certification plus relevant past performance matters more here than size.
AT&T — $3B and a long-running program. Telecom is one of the most mature supplier diversity sectors. AT&T accepts the full slate of certifications and runs an active portal.
Lockheed Martin — $2B+ and federal-cert friendly. If you hold 8(a), HUBZone, or SDVOSB status, defense primes are your strongest path. Lockheed accepts nine certification types, more than almost any commercial company in our data.
Microsoft — federal and commercial certs in one program. Microsoft is one of the few pure-tech firms that accepts federal designations (8(a), HUBZone, SBE) alongside MBE/WBE, which makes it a fit for govtech and cloud-services suppliers.
Starbucks — $1.5B with a focused category list. Coffee, food, packaging, store construction, and marketing are the live categories. Starbucks does not accept disability-owned (DOBE) certification in our data, so confirm your cert type maps before applying.
Target — $2B+ with Black-owned firms. Consumer products, owned brands, and marketing services are the realistic doors. Target runs an active portal.
JPMorgan Chase — $750M with a specific demographic focus. The commitment names Black, Hispanic, and Latino-owned firms. Professional services, technology, and facilities are the common categories for financial-services buyers.
Boeing — nine certification types accepted. Like the other aerospace primes, Boeing pairs commercial diversity certs with federal small-business designations, which is unusual breadth and a signal that subcontracting plans drive the program.
<a id="how-to"></a>
How to actually get into these programs
- Get certified first. Almost every program in the table requires a third-party or government certification, not self-attestation. The common ones are MBE (via NMSDC), WBE (via WBENC), VBE/SDVOSB, LGBTBE (via NGLCC), and DOBE (via Disability:IN). For government-adjacent buyers, add federal 8(a), HUBZone, or WOSB through the SBA. Match the certification to the demographics of your ownership before you pay for anything. See our how to become a supplier guide for the full sequence.
- Register in the supplier portal. Most companies in the table marked "Yes" require you to submit a company profile, NAICS codes, certifications, and capabilities in their portal. No portal entry usually means no consideration, even with a warm intro.
- Target one category where you can prove past performance. Buyers do not buy "diverse"; they buy a service in a category. Pick the one where you have references and revenue, and pitch that.
- Pursue Tier-2 if Tier-1 is out of reach. Selling to a company's existing prime suppliers (Tier-2) is often the realistic entry point for newer firms. The same diverse-spend goal counts your Tier-2 sales toward the company's number.
- Have a capability statement ready. A one-page capability statement with your certifications, NAICS codes, past performance, and differentiators is the standard artifact buyers ask for. Build one before you start outreach.
<a id="faq"></a>
People also ask
Which company has the biggest supplier diversity program?
By stated annual goal in our directory, Walmart is the largest at roughly $13 billion, followed by Ford ($10 billion-plus) and General Motors ($10 billion with Black-owned firms). Industry-wide, AT&T has publicly reported one of the highest single-year totals (over $16 billion in 2022). The Billion Dollar Roundtable tracks the elite tier — 43 companies that each spend at least $1 billion a year with diverse suppliers.
Do Fortune 500 companies require certification?
Yes, in most cases. Almost every program in our table requires a recognized third-party certification (MBE, WBE, VBE, LGBTBE, DOBE) or a federal designation (8(a), HUBZone, SDVOSB) before counting your spend toward a diversity goal. Self-identifying as diverse is generally not enough.
How many Fortune 500 companies have supplier diversity programs?
A large majority of the Fortune 500 run a formal program. NMSDC alone reports more than 1,400 corporate members and 13,000-plus certified minority-owned suppliers, and the largest buyers belong to the 43-member Billion Dollar Roundtable. Our directory tracks 100-plus corporate, state, and federal buyers.
What certifications do Fortune 500 companies accept?
The most widely accepted are MBE (minority-owned), WBE (women-owned), VBE and SDVOSB (veteran and service-disabled veteran-owned), LGBTBE (LGBTQ-owned), and DOBE (disability-owned). Companies with government contracts also accept federal 8(a), HUBZone, and WOSB designations. The exact mix varies by company — the table above lists each one's accepted set.
Is supplier diversity going away after the DEI rollback?
Voluntary corporate "diversity" framing has cooled, but the underlying procurement programs are durable, especially where they are tied to federal subcontracting requirements. Defense and aerospace primes must maintain small-business subcontracting plans under federal regulation regardless of branding, which is why their programs accept federal certifications and keep reporting diverse and small-business spend.
---
Ready to find your fit? Browse the full corporate supplier diversity directory to filter Fortune 500, state, and federal buyers by the certifications they accept and whether they have an open supplier portal.
