If you want to sell to the City of New Orleans, the work splits into two tracks that run on different systems. One is registration, which gets you into the city's bidding software and onto solicitation notices. The other is certification, which decides whether your bid counts toward the city's diverse-spend goals. Most owners do the first and skip the second, then wonder why primes never call. Do both.
Here's how each piece actually works in New Orleans, not in the abstract.
Register as a supplier in BRASSNew Orleans runs procurement through BRASS, the city's enterprise system. Vendor registration happens in the BRASS Supplier Portal, and it's free. From nola.gov, you reach it under the "Bids & Contracts" menu by clicking "BRASS Supplier Portal." The city describes registration as a sub-10-minute task, which is roughly accurate if you have your tax ID and business details ready.
The step people rush and regret is NIGP commodity codes. New Orleans uses these codes to decide which suppliers get notified when a sourcing event opens or gets modified by addendum. If you don't tag the right codes, you simply won't see the bids you'd win. The commodity-code list lives on the BRASS supplier portal homepage under "Links and Attachments." Spend real time here. Add every code that maps to what you sell, including adjacent categories, because the notification engine is only as good as the codes you select.
Once you're registered, the portal also becomes your billing channel. After you receive a purchase order or service contract, you invoice the city electronically through your BRASS account. The city's terms are NET30 from the invoice date, which matters for your cash planning, especially on your first contract when you're floating labor and materials.
Find and respond to open bidsActive solicitations live inside the same portal. Log in, go to "Open Events," and you'll see invitations to bid and requests for proposals you're eligible to view. Treat the portal as the source of truth rather than waiting on email; commodity-code notifications are a prompt, not a guarantee, and addenda that change scope or deadlines also post there.
Watch the document carefully for participation requirements. Many New Orleans solicitations carry a diverse-business participation goal, which brings us to the part that decides whether your number even counts.
Get SLDBE certified through the Office of Supplier DiversityNew Orleans does not use the "MBE/WBE" labels you'll see in corporate supplier diversity. The local certification is SLDBE, the State and Local Disadvantaged Business Enterprise certification, administered by the city's Office of Supplier Diversity (OSD). OSD runs it in partnership with the Sewerage & Water Board, the New Orleans Aviation Board, and Harrah's New Orleans, so one SLDBE certification carries across those bodies.
The eligibility standard: your firm must be at least 51% owned and controlled by individuals who are socially and economically disadvantaged, and your firm cannot be dominant in its field. One feature that trips people up: the SLDBE program is race and gender neutral. It does not presume that any group is disadvantaged. Each applicant carries the burden of proof on both social and economic disadvantage, so your application has to document personal net worth and the circumstances behind the disadvantage claim. That's a higher evidentiary bar than the "you check a demographic box" certifications, and it's where applications stall.
Applications and the certified-firm directory run through the city's DBE system at neworleans.dbesystem.com. OSD is now the custodial owner of all SLDBE-certified firms and their certification files, so renewals and new applications route through that office. The related Equitable Business Opportunities (EBO) program is the policy framework the city uses to set and track participation on contracts.
Why certification is the whole game hereThe City of New Orleans applies a 35% DBE participation goal on eligible contracts. Read that number again. On a goal-bearing contract, a prime has to assemble a third of the value from certified disadvantaged firms, and your bid only counts toward that goal if you are SLDBE-certified before bid submission. Certify after the bid closes and you've missed the window for that solicitation entirely.
That changes who calls you. Primes bidding city work actively hunt for certified subs to hit the goal, so an SLDBE listing in the directory turns you into a phone number a prime needs, not just one they might consider. The certification is the leverage; registration alone is just a mailing list.
Set yourself up to win, not just to registerA realistic sequence:
- Register in BRASS and load every relevant NIGP commodity code. This is fast and unlocks notifications.
- Apply for SLDBE through OSD at neworleans.dbesystem.com. Budget weeks, not days, and assemble ownership documents, financials, and the personal-disadvantage narrative up front.
- Build a capability statement primes can act on, and get listed in the SLDBE directory where they search.
- Watch Open Events in BRASS and respond, paying attention to participation goals on each solicitation.
If you also pursue federal or other-state work, the SLDBE is local to New Orleans. The federal DBE certification (USDOT) and Louisiana's statewide programs are separate filings with their own portals. Our state-by-state certification breakdown shows which credential each program recognizes, and the certifying body directory lists who issues what, so you don't duplicate paperwork across overlapping programs.
A reasonable next stepCertification paperwork is the bottleneck, not the bidding. The SLDBE social-and-economic disadvantage narrative, the personal net worth statement, the ownership and control documentation: that's the same evidence packet most government certifications demand, just formatted differently per agency. If you'd rather stop re-typing the same facts into every portal, CertifyAll captures your business and ownership details once and helps you assemble the documents these applications ask for. Start there, then register in BRASS and get your SLDBE filed before the next goal-bearing contract posts.
For background on how local, state, and federal programs fit together before you commit, our certification guides are a good place to read first.