The Clorox Company spends billions a year buying things, and most of that spend never touches a bottle of bleach. It buys resins, fragrances, and packaging for brands like Clorox, Pine-Sol, Glad, Kingsford, Brita, Burt's Bees, and Hidden Valley. It also buys the indirect stuff that keeps a $7 billion consumer-goods company running: logistics, marketing services, IT, facilities, professional services. Both of those are doors you can walk through as a supplier. They just work differently.
If you sell to corporations, Clorox is a worthwhile target. It has a long-running supplier diversity practice, it sources across a wide category set, and its procurement runs on standard platforms you can register in without a sales rep holding your hand. Here's how the registration actually works, what the diversity program covers, and the honest version of how a smaller business gets in.
The two ways Clorox buysClorox splits its purchasing into direct and indirect, and the path in differs for each.
Direct covers the raw materials and components that go into finished products: chemicals, resins, packaging, ingredients. These are sourced by category teams against multi-year supply agreements and high quality and food-safety bars. Breaking in here usually means a real capability fit, samples, qualification testing, and patience.
Indirect covers everything else the company consumes to operate: marketing and creative, logistics and warehousing, professional services, MRO, IT and software, facilities. Clorox runs indirect purchasing through a cloud e-procurement system powered by Coupa, branded internally as Clorox myBuy. Suppliers receive purchase orders and submit invoices through the Coupa Supplier Portal. For most diverse-owned small and midsize businesses, indirect is the more realistic first contract, because the category list is broader and the deal sizes start smaller.
Knowing which side you fit changes who you're trying to reach and how long the cycle runs.
The registration portals, in plain termsThere isn't one single button. Clorox uses a few systems, and they do different jobs.
The Supplier Diversity Portal. Clorox has historically run a diverse-supplier registration through AdaptOne, a supplier-diversity management platform, at a Clorox-branded address on apps.adaptone.com. This is where a certified diverse business creates a login and submits a company profile, certifications, and capabilities so Clorox's sourcing teams can find you when a relevant category opens. Think of it as getting into the database, not winning a contract. Confirm the live URL on Clorox's supplier pages before you register, because the company has moved and renamed supplier portals more than once.
The Coupa Supplier Portal (myBuy). Once you're an active supplier for indirect goods and services, this is the free tool you use to receive POs and submit invoices electronically. Clorox's Supplier Enablement team handles onboarding here. The published contact is SupplierCSP@clorox.com, and they exist specifically to help suppliers connect to and use the portal.
The supplier onboarding tool. Existing suppliers manage their own data, addresses, banking details, tax forms (W-9, W-8), and contacts, through a self-service onboarding tool hosted at clorox.apexportal.net. You'll use this after you've been set up, not before.
Start at thecloroxcompany.com/suppliers, the official Supplier Center. It links out to the current registration entry points, the Business Partner Code of Conduct, and the invoicing requirements you'll be held to. The codes and requirements change; the Code of Conduct PDF was last revised in mid-2025, so read the current one.
What Clorox's supplier diversity program actually coversClorox's diversity practice identifies, advocates for, and tracks spend with diverse-owned businesses in the U.S. and Puerto Rico. The categories it has historically counted are the standard ones: minority-owned, women-owned, service-disabled and veteran-owned, and LGBT-owned businesses.
In practice that maps to third-party certification. To count toward a corporation's diverse spend, you generally need to be certified by a recognized body:
- Minority-owned (MBE): NMSDC and its regional affiliates
- Women-owned (WBE): WBENC
- LGBT-owned (LGBTBE): NGLCC
- Disability-owned (DOBE): Disability:IN
- Veteran and service-disabled veteran-owned (VBE/SDVBE): NaVOBA or NVBDC
Clorox's published sourcing principles list a "Diverse Supplier Base" as one of seven, with the stated logic that a supplier base of diverse backgrounds helps it deliver for the consumers it serves. That principle gives you something concrete to point to when you reach out.
One honest caveat. Through 2025 and into 2026, a lot of large companies pulled back or reworded supplier diversity programs in response to the federal and legal climate around DEI. Some kept the work and changed the label; some narrowed it to small-business inclusion broadly; a few wound programs down. Clorox has trimmed some diversity-program language across its supplier pages, and one older supplier subdomain now reads "No Longer Active." The buying continues regardless, because diverse and small suppliers still serve real categories. Verify the current program name and scope on Clorox's own pages before you lean on it in a pitch, and don't quote a program title you can't confirm is live.
If you're not certified yet, that's the gating step. A profile in any portal without a current certification gives the diversity team nothing to count. CertifyAll handles the MBE, WBE, and veteran filings across bodies once, from a single set of documents, so you're certified before you start knocking on corporate doors.
A realistic on-rampRegistering in a portal is table stakes, not a strategy. Corporate sourcing teams field thousands of profiles. The businesses that actually win a first Clorox PO tend to do four things.
1. Get certified first. Without an NMSDC, WBENC, NGLCC, Disability:IN, or veteran certification, you're not in the diverse-spend math and you can't be reported in Tier 1 or Tier 2 totals. Do this before you register.
2. Register where you fit, and only there. Match yourself to a real category. If you do indirect services, get into the indirect path. Don't pitch a fragrance house team if you run a logistics firm. A tight, accurate profile beats a broad vague one.
3. Build proof, not adjectives. A capability statement with named clients, specific NAICS codes, certifications, and a concrete reason a Clorox category would care reads as a serious vendor. "Quality, innovative, reliable solutions" reads as nobody. Lead with the work.
4. Find the Tier 2 lane. Even when a corporation isn't ready to buy from you directly, its existing prime suppliers often have diverse-spend commitments of their own. Getting on a Clorox prime's subcontracting roster (Tier 2) is frequently the faster first dollar, and it builds the past performance that makes the Tier 1 conversation real later.
None of this is unique to Clorox. It's how getting into any large corporate supplier diversity program works, and it's worth understanding the pattern before you spend weeks on one company. We walk through that pattern in detail in how to get into corporate supplier diversity programs.
Where to point your energy nextClorox is one good target. It shouldn't be your only one. The same certification and the same capability statement open doors at dozens of consumer-goods, retail, and Fortune 500 buyers running comparable programs, and applying to several at once is how you turn a certification into actual revenue.
Browse the corporate program directory to see which companies accept your certification and how to register with each, so the work you do for Clorox carries over to the next ten buyers. Then make sure your own supplier profile is complete and findable, because corporate teams search for suppliers as often as suppliers chase them.
The order that works: certify, build a sharp capability statement, register where you genuinely fit, and chase Tier 2 while the Tier 1 relationship builds. Clorox gives you clear portals to do it through. Use them, and use the same materials everywhere else.
