How to become an Apple supplier (and what its supplier diversity program actually expects)
Apple spends billions with diverse suppliers, but registering on its portal is the easy part. Here's how Apple's procurement and supplier diversity …
The Journal
Working coverage of certifications, corporate procurement, federal contracting, financing, and the operators making each work for diverse-owned businesses. Every piece checked against primary sources.
Apple spends billions with diverse suppliers, but registering on its portal is the easy part. Here's how Apple's procurement and supplier diversity …
Anheuser-Busch buys from a parent company the size of AB InBev, which means two different front doors and a separate path for …
Registering as an American Express supplier takes one form. Getting hired is the slow part. Here's the real registration path, which certifications …
Wyoming has no state minority or women-owned set-aside. Its main edge is a 5% resident preference. Here's how to register, where to …
American Airlines has run a supplier diversity program since 1989, but the airline buys on competitive bids. Here's how to register, which …
Adobe onboards suppliers by invitation through Graphite Connect, not an open application. Here's how the procurement system actually works, where diverse-supplier certification …
Registering as an Accenture vendor takes an afternoon, but registration alone gets you almost nothing. Here's the portal, the certifications its supplier …
Registering on Abbott's supplier portal takes an afternoon. Getting a sourcing manager to call you is the real work. Here's the order …
Two free moves get a diverse business into the running for Wisconsin state contracts: register as a vendor, then get certified for …
West Virginia runs procurement through one system, wvOASIS. Here's how to register as a vendor, get SWAM-certified as a small, women-, or …
Wells Fargo buys from suppliers through SAP Business Network, and most onboarding starts with an invitation. Here's how registration actually works, what …
Walmart buys from suppliers through RangeMe and its annual Open Call, not a single application button. Here's how the path actually works, …
Selling to Walgreens runs through RangeMe, not a cold email. Here's how product submissions actually work, where supplier diversity fits, and what …
Visa doesn't take cold supplier applications. You register through Ariba once a buyer invites you, and the questionnaire asks whether you're a …
Verizon spent over $6 billion with diverse suppliers in 2023, but registering in the vendor portal is the easy part. Here's the …
U.S. Bank buys from thousands of vendors and runs a real supplier development program for small and diverse businesses. Here's how to …
Registering with UPS takes an afternoon. Getting actual business out of it takes a certification, a sharp capability statement, and patience. Here's …
Vermont runs procurement through one office and one eProcurement system. Here's how to register as a vendor, where the bids live, and …
UnitedHealth Group spends billions with outside suppliers, but the front door is narrow and the diversity language changed in 2025. Here's where …
United runs one of the oldest supplier diversity programs in corporate America. Here's how to register, which certifications open the door, and …
Unilever runs almost all sourcing through one system, USQS, and you usually need an invitation to register. Here's the realistic on-ramp, plus …
Utah keeps procurement centralized and the vendor side free. There's no state MBE/WBE certification, but there is a resident preference and a …
Tyson Foods buys from thousands of suppliers, and there's a real registration door for small and diverse businesses. Here's the order to …
Selling to Texas starts with two free-to-cheap steps: the CMBL vendor list and the ESBD bid portal. The state's diverse-business certification changed …
Toyota buys more than $3 billion a year from diverse-owned suppliers, but the registration form is just the front door. Here's the …
Target buys from brands that fit a category buyer's plan and can ship at retail scale. Here's how its sourcing, Supplier Engagement …
Subcontracting is the door into federal work that doesn't require past performance you don't have yet. Large primes are required to use …
Two systems run Tennessee state procurement: Edison for vendor registration and bidding, and Go-DBE for diversity and small-business certification. Here's how to …
Selling to Starbucks isn't a single form. Here's how its supplier registration actually works, what categories it buys, and the diversity on-ramp …
Southwest routes all new vendors through one Coupa portal, and registering there is the easy part. Here's how the supplier diversity program …
South Dakota runs a lean, low-friction procurement system, and registering as a vendor is free. The catch most owners miss: the state …
Salesforce buys from thousands of vendors and runs a real supplier diversity accelerator. Here's the actual on-ramp, which certifications carry weight, and …
South Carolina runs its purchasing through SCEIS, posts bids on SCBO, and certifies minority firms through a state division. Here's the order …
Registering as a PwC supplier is free and takes minutes. Getting actual work is the hard part. Here's the real portal, which …
P&G doesn't have a single 'apply' button. You send a profile through pgsupplier.com, get found through SupplierOne, and certification helps. Here's the …
PNC runs supplier registration through a portal, not a sales rep you can cold-call. Here's how the Supplier Engagement & Development program …
Selling to Rhode Island runs through two systems: Ocean State Procures for vendor registration and bidding, and DEDI for diverse-business certification. Here's …
Pfizer buys through the SAP Business Network and runs a long-standing supplier diversity program. Here's how registration actually works, what they buy, …
Pennsylvania runs vendor registration, a Small Diverse Business program, and its bid board through one agency. Here's the order to do it …
Registering with PepsiCo takes an afternoon. Becoming a supplier they actually buy from takes a certification, a real category fit, and a …
PayPal runs a real supplier diversity program with a low-friction front door: one email and a capability statement. Here's who qualifies, which …
Northrop Grumman doesn't take cold bids. Registration runs through a Supplier Information Form, an invitation, and SAP Ariba. Here's the real on-ramp, …
Two free steps put a diverse or small business in front of Oregon buyers: register on OregonBuys, then get COBID-certified. Here's the …
Nike buys from small and diverse-owned businesses across marketing, tech, construction, and services. Registering in its Business Diversity & Inclusion portal is …
Selling to Oklahoma runs through one office and one portal. Here's how to register as a bidder, get your diverse-business certification, and …
Nestlé USA buys from thousands of vendors and runs a supplier diversity program with a specific front door. Here's where to register, …
Morgan Stanley sources from diverse and small businesses, but getting in isn't about filling out one form. Here's the registration portal, what …
Mondelez buys across seven procurement categories and runs an Economic Inclusion and Supplier Diversity program for certified diverse businesses. Here's the realistic …
Selling to the State of Ohio runs through one portal and a set of certifications most owners never finish. Here's the order …
Registering with Microsoft is free, but it doesn't get you a contract. Here's how Microsoft procurement actually works, which certifications it recognizes, …
Merck spends more than 10% of its purchasing budget with diverse and small businesses. Here's the real registration portal, the certifications that …
North Dakota runs its buying through one portal, NDBuys, and getting on the bidders list is free. The state has no minority …
Medtronic buys from diverse suppliers through one registration portal and a specific set of certifications. Here's how to get into the system, …
McKesson buys from thousands of vendors, and the front door is a portal called STARS. Registering is the easy part. Here's what …
McDonald's spent about $3.5 billion with diverse-owned suppliers and hit its 25% goal early, then retired the goal in January 2025. Here's …
North Carolina runs vendor registration, certification, and bids through one portal now. Here's the order to do it in, what HUB and …
Tier 1 is what a corporation buys from you directly. Tier 2 is what its prime suppliers buy from you. Here's how …
Mastercard runs a supplier inclusion program for certified diverse businesses, and a separate procurement track for everyone. Here's who qualifies, what it …
Selling to Marriott runs through two doors: the corporate supplier portal and Avendra, its procurement partner for hotels in the Americas. Here's …
New York spends billions a year with certified diverse and small businesses. Here's the order to do it in: register as a …
Lowe's takes new product pitches through RangeMe, not a cold email. Registration puts you in the system, it doesn't win you a …
Selling to New Mexico starts with a free eProNM registration and a preference certificate that knocks 8 to 10 percent off your …
Registering with Lockheed Martin takes a web form. Getting a contract is a different process entirely. Here's how LM actually selects suppliers, …
Corporate supplier diversity programs spend over $200 billion a year, and digital work is in scope. Here's which certifications buyers count, who's …
Selling to Kroger runs through two different doors: Supplier Hub for every vendor, and a separate diverse-supplier track. Here's how each works …
New Jersey runs a single eProcurement portal, NJSTART, and reserves 25% of state spending for small businesses. Here's the order to register, …
Trash, recycling, and environmental services are some of the steadiest diverse-supplier categories there are. The work is recurring and the buyers are …
Kraft Heinz buys from two doors: a SupplierOne diversity intake and SAP Ariba onboarding for active vendors. Here's which one to use, …
Uniforms and branded apparel are a recurring, easy-to-track spend category, which is exactly what supplier diversity teams want. Here's how a certified …
KPMG buys hundreds of millions in goods and services a year, and it does take diverse suppliers seriously. Here's where to register, …
New Hampshire runs a low-bid, lean procurement system with one state-recognized diversity certification (DBE) and a resident-bidder tiebreaker. Here's how to register, …
A diverse-owned language services company has a real edge in supplier diversity programs, but only if you get certified for the right …
Kimberly-Clark won't add you because you filled out a form. Here's how its Supplier Engagement program works, which certifications it recognizes, and …
If you run a diverse-owned 3PL or warehouse, the certification you pick should follow your buyer. Here's how corporate and government logistics …
Kaiser Permanente buys through a single vendor portal and runs its supplier diversity work under a program called Impact Spending. Here's how …
Contract security runs on labor, low margins, and trust. Diverse certification opens doors at corporations and agencies, but only if you know …
JPMorgan Chase spends more than $2 billion a year with diverse suppliers, but getting added to its Supplier Network is a starting …
Registering as a J&J supplier takes minutes. Getting in front of a buyer takes a real strategy. Here's how their supplier inclusion …
A diverse-owned plumbing or mechanical shop has two buyers most contractors ignore: corporate facilities programs and public agencies with subcontracting goals. Here's …
John Deere buys through one front door: the JDSN prospective-supplier application. Here's what it asks, what Deere actually screens for, and where …
Nebraska runs central purchasing through the State Purchasing Bureau, and you don't need a paid portal to bid. Here's how to get …
Corporations and their ad agencies spend real money on diverse-owned production firms, but the work goes to shops that get certified, registered, …
Hyatt buys most of its goods through a group purchasing org, not a public portal. Here's where supplier registration actually happens, how …
Montana doesn't give a bid preference for being minority-, women-, or veteran-owned. Here's what actually moves you toward a state contract: free …
Painting is a trade where a diverse certification opens real doors, because GCs, paint manufacturers, agencies, and Fortune 500 facilities teams all …
Humana runs a real procurement portal and a long-standing supplier diversity program. Here's how registration actually works, which certifications open the diverse-supplier …
Office supplies and promo are classic indirect-spend categories, which is exactly why corporate supplier diversity teams want diverse vendors here. Here's how …
Registering on Honeywell's SupplierOne portal takes an afternoon. Getting bought is the hard part. Here's how the diversity program works, which certifications …
Hospitals don't buy from a vendor list. They buy through GPOs, distributors, and prime vendors. Here's how a diverse-owned medical supplies business …
Honda spends about $3 billion a year with minority- and women-owned suppliers. Here's how their procurement actually works, where to register, and …
Selling to The Home Depot starts with one of two front doors: the New Product Submission portal or the Supplier Pipeline diversity …
Selling to Missouri runs through one system, MissouriBUYS, and one certifying office, OEO. Here's how to register, get certified as an MBE, …
Hilton buys through Hilton Supply Management, not the hotels. Here's the right door to register at, what their supplier diversity program rewards, …
Consulting is a relationship sale, and supplier diversity gives a diverse-owned firm a reason to be in the room. Here's which certifications …
You can't just sign up to sell to Google. Enrollment runs through SAP Ariba and starts with an invitation. Here's how the …
A diverse-owned law firm doesn't win panel work by being certified. It wins because a general counsel found it, vetted it, and …
Goldman Sachs runs a real vendor diversity program, but you don't register your way in cold. Here's how the firm actually sources, …
Grounds maintenance is one of the most contracted services in the country, and most of it is bid out on recurring cycles. …
GM doesn't take cold applications for direct work. Here's how its Supplier Acceleration program and SupplyPower portal actually work, what the 2025 …
Selling IT or software to enterprises as a diverse-owned firm is its own game. Here's which certifications buyers actually count, where the …
General Mills buys ingredients, packaging, logistics, and services from thousands of vendors, and runs a supplier diversity program that dates to the …
Selling to the State of Michigan starts with a free SIGMA VSS account, not a certification. Here's how registration, the SDVOB preference, …
Mechanical work gets bought differently than products. For a diverse-owned HVAC firm, the certification that matters depends on who's writing the check. …
Registering with Ford takes an afternoon. Getting sourced takes a capability statement, the right certification, and patience. Here's the real path, and …
Registering as a FedEx supplier is free and takes an afternoon. Getting bought is the hard part. Here's how the FedEx Supplier …
Massachusetts runs its bids through one free portal and its diversity certification through one office. Here's the order to do them in, …
Hotels buy through a handful of supply-management arms and group purchasing organizations. Get certified, register where they actually look, and you're in …
Retailers and agencies spend billions on freight every year and actively recruit diverse carriers. The certification that opens corporate doors isn't the …
Certification gets you in the database. Food safety paperwork, the right buyer, and a tight first job get you the contract. Here's …
Staffing is one of the easiest categories to sell into a supplier diversity program, and one of the most crowded. Here's how …
Maryland reserves 15% of state spending for small businesses and sets a 29% aspirational goal for minority-owned firms. Here's how to register, …
Registering as a Disney supplier is free and runs through one portal. Getting Disney to actually buy from you is the hard …
Maine runs its vendor registration and bids through one free system, Vendor Self-Service. Here's how to get registered, where the opportunities are, …
Registering on Delta's supplier portal takes an afternoon. Getting an actual contract takes a certification, a sharp capability statement, and patience. Here's …
A diverse-owned event or meeting services firm has a real edge with corporate buyers, but only if you get certified, get found, …
Deloitte buys billions in outside services every year, and it still registers small and diverse vendors. Here's where to register, what changed …
If you run a minority-, women-, or veteran-owned electrical firm, certification only matters if it puts you in front of the right …
You can register your business with Dell in an afternoon, but registration isn't a contract. Here's how Dell's supplier and diverse-supplier process …
There are three different ways into CVS Health depending on what you sell, and its supplier diversity program changed quietly in 2025. …
Print and signage is one of the most reliable categories for diverse suppliers because every large company spends on it. Here's which …
Costco buys through regional buyers and a Supplier Inclusion program it kept after the 2025 DEI vote. Here's the real path in, …
Comcast NBCUniversal spends over a billion dollars a year with diverse suppliers, but registering in their portal is the easy part. Here's …
Selling to the Commonwealth of Kentucky starts with one free vendor registration in VSS. Certification through the Finance Cabinet is also free. …
Colgate-Palmolive buys from diverse suppliers through its Supplier Inclusion program and registers them on SupplierGateway. Here's what it accepts, how registration works, …
Kansas runs its vendor registration, bids, and contracts through one eSupplier portal, and it gives real bid preferences to certified businesses and …
The Coca-Cola Company runs a real supplier diversity program and a registration portal called STARS. Registering is the easy part. Here's how …
Clorox buys through two doors: direct materials and indirect goods and services. Here's how the registration actually works, what its supplier diversity …
Citi spent over $1.3 billion with certified diverse suppliers in 2022, then quietly reworked its DEI program in February 2025. Here's how …
Selling to the State of Iowa comes down to two systems and one certification. Register in IMPACS to see the bids, get …
You can't just fill out a form to sell to Cisco. Onboarding is invitation-led through Smart Buy on Ariba, and a diversity …
Selling to Indiana runs through one agency: IDOA. Here's how to register as a bidder, get certified as an MBE, WBE, or …
The Cigna Group buys billions in goods and services and runs a diverse-supplier program with roots in the 1970s. Here's how registration, …
Registering with Chevron takes an afternoon. Getting work takes more than a profile. Here's how Chevron's supplier registration and supplier diversity program …
Caterpillar buys billions in parts and services every year, but its front door is a profile form most suppliers fill out wrong. …
Selling to Illinois means three systems and one certification choice. Register in the IPG and BidBuy, then decide whether BEP, veteran, or …
Capital One runs two front doors for new vendors: Ariba Discovery for any prospective supplier, and a separate diverse-supplier registration that feeds …
Idaho runs its procurement through one free portal called IPRO, and it has no statewide minority or women-owned set-aside program. Here's what …
Becoming a Boeing supplier starts with a capability assessment in the ESLC portal, not a sales pitch. Here's the registration path, the …
The contracting officer, not you, sets the NAICS code on each solicitation, and that code decides whether you count as small. Here's …
Best Buy buys through a partner portal, not a cold pitch. Here's how the supplier paths actually differ, where a diversity certification …
Bank of America spends over $2 billion a year with diverse suppliers and runs one of the oldest programs in banking. Here's …
3M buys through a single front door called Supplier Direct, and the only way in as a new vendor is the Introduce …
LGBTBE is a corporate certification, not a federal one. Here's who qualifies, how the NGLCC process works, what it costs, and which …
Selling to the State of Georgia starts in Team Georgia Marketplace, not a sales call. Here's how to register, where the bids …
Minority business grants are real, but rarer and more competitive than the ads suggest. Here are the legitimate sources, what they actually …
Selling to Florida starts with a free vendor registration in MyFloridaMarketPlace, then a state certification through the Office of Supplier Development. Here's …
Selling to Amazon as a diverse supplier means two different things. One is becoming a vendor to Amazon the corporation. The other …
Selling to Delaware comes down to three free moves: register on MyMarketplace, get your OSD diverse-business or small-business certification, and watch the …
Registering on SAM.gov is free and not that hard, but one validation step trips up most first-timers. Here's the order to do …
Selling to Connecticut runs through two systems: CTsource to register and bid, and DAS supplier-diversity certification to reach the 25% set-aside. Here's …
Set-asides are how the government reserves contracts for small and diverse businesses. Here's how the small business and socioeconomic set-asides work, and …
Big corporations spend billions a year with certified diverse suppliers. Getting into their programs follows a pattern: get the right certification, register …
DBE certification opens federally-funded highway, transit, and airport work, and it's free to apply. Here's who qualifies under the new 2025 rules, …
There isn't one woman-owned business certification. There are three, and they open different doors. Here's how to decide which you actually need …
A contracting officer asks for a capability statement before almost anything else. Here's what goes in the six sections, how to write …
California sets a 25% small business goal and a 3% DVBE goal on its contracts, and certification unlocks a 5% bid preference. …
Selling to Arkansas runs through two free vendor systems and the new ARBuy portal. Here's how to register, where to find bids, …
RTX registration takes minutes, but registration is not a contract. Here's how RTX's supplier diversity and small business programs actually work, and …
Oracle buys from a 650,000-supplier database it filters by certification before inviting anyone to bid. Here's how registration and the supplier diversity …
NVIDIA doesn't run a public supplier-diversity portal the way RTX or Microsoft does. Here's the honest path in: the Partner Network, the …
Selling to the State of Arizona starts in one place: the Arizona Procurement Portal. Here's how to register, where small-business set-asides actually …
Intel spends billions with diverse suppliers, but the registration portal isn't a bid list. Here's the certification and intake path that actually …
IBM has bought from diverse suppliers since 1968 and still targets 5% of addressable spend. Here's the actual on-ramp: how registration works, …
HP Inc. runs a diverse-supplier registration most owners fill out wrong. Here's the actual form, the certifications it accepts, and how to …
HCA Healthcare buys through HealthTrust, its group purchasing organization, not a single vendor form. Here's the actual path in, what credentialing requires, …
Alabama runs two vendor systems, not one, and a free state minority/women-owned certification through ADECA. Here's the order to do it in, …
EY buys from diverse-owned firms through its Inclusive Procurement team, but there's no public bid board. Here's the registration path, what certifications …
ExxonMobil spent more than $6.8 billion with diverse U.S. suppliers in 2024. Registering in their diversity database is free and takes an …
Elevance Health spent over $1.2 billion with diverse suppliers in 2024. Registration runs through SAP Ariba and takes an afternoon. Getting picked …
Registering as an AT&T supplier is a 20-minute form. Getting an actual contract is a multi-year relationship. Here's the real process, what …
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Most of what gets covered here turns into a question of which certification you should pursue first. The eligibility quiz checks your business against every certification we track and returns a ranked list with the buyers each opens.