VBE Certification for Printing & Packaging Companies

For businesses that are at least 51% owned by one or more veterans.

Printing and packaging offers steady, relationship-driven opportunities for diverse suppliers. Here's why certification matters:

Corporate Procurement Goals: Studies show that companies allocating 20% or more of spending to diverse suppliers report 10-15% higher annual sales. This gives procurement managers a strong incentive to shift printing and packaging spend to certified diverse suppliers.

Xerox Alliance Program: Xerox, a global leader in managed print services, operates a Supplier Connection Program that proactively identifies, builds relationships with, and procures goods and services from certified diverse businesses. Their Tier II program also encourages Xerox's own suppliers to subcontract to diverse firms.

Packaging Industry Leaders: Companies like Graphic Packaging and WestRock (now Smurfit WestRock) have dedicated supplier diversity initiatives, seeking diverse suppliers across packaging materials, printing services, and logistics.

Every Company Prints: Marketing collateral, product packaging, labels, business forms, direct mail, signage, and branded merchandise—every corporation has ongoing printing needs. These are recurring purchases that build long-term relationships.

Government Printing Office (GPO): The U.S. Government Publishing Office contracts with private sector printers for a significant portion of government printing needs, creating additional opportunities for certified diverse print companies.

Digital Transformation: As printing evolves toward variable data printing, wide-format, and specialty applications, diverse suppliers can differentiate through technology adoption and niche capabilities.

Must be at least 51% owned by veterans of the U.S. Armed Forces.

VBE eligibility requires veteran status, honorable discharge, and genuine 51% ownership and control. There is no disability requirement.

Veteran status

• Must have served in the U.S. Armed Forces: Army, Navy, Air Force, Marine Corps, Coast Guard, or Space Force
• Discharge must be under honorable conditions: honorable discharge, general under honorable conditions, or medical separation
• Other-than-honorable and dishonorable discharges do not qualify
• Reservists and National Guard members who completed active duty service qualify if discharge meets the above standard

Ownership

• At least 51% unconditionally owned by one or more veterans who are U.S. citizens
• Ownership must reflect genuine equity, not a nominal arrangement created to qualify
• For corporations: veterans must own at least 51% of all voting stock
• For LLCs: veterans must hold at least 51% of membership interests without override provisions that give non-veteran members effective control

Control: management and operations

• Veteran owner(s) must hold the highest officer position (President, CEO, or Managing Member)
• Veteran owner(s) must control day-to-day operations and make long-term strategic decisions
• Management authority cannot be effectively delegated to non-veteran individuals through employment agreements or informal arrangements

Business requirements

• For-profit enterprise operating in the U.S.
• No specific years-in-business minimum, though newer businesses may be asked for additional evidence of operations
• Independent business: not a subsidiary or affiliate where a non-veteran entity exercises control

Step 1: Locate your DD-214 before anything else Your DD-214 (Certificate of Release or Discharge from Active Duty) is the foundational document for VBE certification. It must clearly show your character of discharge. If you need a replacement, request it through the National Archives milrecs.militaryrecords.archives.gov (allow 3-4 weeks for standard requests). Start here if there's any doubt about your DD-214 status.

Step 2: Gather your full document package Before opening the NaVOBA application, collect: DD-214, articles of incorporation or organization, operating agreement or bylaws showing the veteran owner's percentage and management authority, stock certificates or membership ledger, government-issued photo ID, two to three years of business tax returns, current financial statements (P&L and balance sheet), business license, and a representative signed contract or purchase order. Complete preparation prevents mid-session delays.

Step 3: Create your NaVOBA account and complete the application at navoba.org Register at navoba.org/certification/ and work through the application. Sections cover veteran status documentation, ownership structure, management authority, and business profile. Be precise and consistent; any discrepancy between application answers and uploaded documents will trigger a follow-up request.

Step 4: Pay the application fee NaVOBA fees scale with company size, tiered from $350 to $2,000. Verify the current fee schedule at navoba.org before starting the application. Payment is generally required before review begins.

Step 5: NaVOBA review NaVOBA staff reviews the application and supporting documents. For some applicants this includes a follow-up request for clarification or additional documentation. Respond within any stated deadline to avoid delays.

Step 6: Certification decision NaVOBA targets a decision within 30-60 days of a complete application. Once certified, you are listed in NaVOBA's veteran supplier database and can begin using the VBE certification mark.

Federal Opportunities

Key agencies and programs for printing and packaging:

• U.S. Government Publishing Office (GPO): Contracts with private sector printers for government publications, forms, and materials
• Department of Defense (DoD): Military publications, training materials, packaging for defense logistics
• General Services Administration (GSA): Government-wide printing and publication services
• Department of Health & Human Services (HHS): Public health materials, Medicare publications

Key Contract Vehicles

• GPO Term Contracts (multi-year printing agreements)
• GSA MAS for printing and publications services
• Agency-specific printing BPAs
• 8(a) sole-source contracts for printing services

Categories of Government Printing

• Forms and publications
• Direct mail and outreach materials
• Training manuals and guides
• Signage and wayfinding
• Packaging for military and government supplies
• Variable data printing (personalized mailings)
• Large-format printing (posters, banners)

State and Local

State agencies, school districts, and municipalities all contract for printing services. Many have diverse supplier preferences and set-aside programs.