WOSB Certification for Printing & Packaging Companies

Federal certification for businesses at least 51% owned and controlled by women.

Printing and packaging offers steady, relationship-driven opportunities for diverse suppliers. Here's why certification matters:

Corporate Procurement Goals: Studies show that companies allocating 20% or more of spending to diverse suppliers report 10-15% higher annual sales. This gives procurement managers a strong incentive to shift printing and packaging spend to certified diverse suppliers.

Xerox Alliance Program: Xerox, a global leader in managed print services, operates a Supplier Connection Program that proactively identifies, builds relationships with, and procures goods and services from certified diverse businesses. Their Tier II program also encourages Xerox's own suppliers to subcontract to diverse firms.

Packaging Industry Leaders: Companies like Graphic Packaging and WestRock (now Smurfit WestRock) have dedicated supplier diversity initiatives, seeking diverse suppliers across packaging materials, printing services, and logistics.

Every Company Prints: Marketing collateral, product packaging, labels, business forms, direct mail, signage, and branded merchandise—every corporation has ongoing printing needs. These are recurring purchases that build long-term relationships.

Government Printing Office (GPO): The U.S. Government Publishing Office contracts with private sector printers for a significant portion of government printing needs, creating additional opportunities for certified diverse print companies.

Digital Transformation: As printing evolves toward variable data printing, wide-format, and specialty applications, diverse suppliers can differentiate through technology adoption and niche capabilities.

51% owned by women citizens, women control management and daily operations, meets SBA size standards.

WOSB eligibility is defined in 13 C.F.R. Part 127. There are two tiers: WOSB (basic) and EDWOSB (economically disadvantaged). Both require the same ownership and control criteria; EDWOSB adds a net worth and income test.

Ownership

• 51% unconditionally and directly owned by one or more women who are U.S. citizens
• Ownership must be genuine, not a gift or nominal transfer designed solely to qualify
• For publicly traded companies: women must own at least 51% of each class of voting stock

Control: management

• A woman must hold the highest officer position in the business (CEO, President, Managing Member, or equivalent)
• A woman must manage the business on a full-time basis during normal business hours
• Women must make long-term strategic decisions for the business

Control: daily operations

• Women must control day-to-day management and administration
• A woman must have the technical expertise to manage the firm's primary industry, or hold ultimate decision-making authority over those who do
• The highest officer position cannot be held by a man, even temporarily

Business requirements

• Must be a small business under SBA size standards for the applicable NAICS code (verify at sba.gov/size-standards)
• Must be a for-profit business operating in the United States
• SBA publishes a list of NAICS codes where WOSBs are underrepresented or substantially underrepresented; WOSB set-asides are restricted to those codes

EDWOSB additional requirements (applied simultaneously)

• Personal net worth below $850,000 (excludes equity in primary residence and in the EDWOSB firm)
• Three-year average adjusted gross income below $400,000
• Total personal assets below $6.5 million
• These thresholds mirror the 8(a) economic disadvantage standard

Step 1: Confirm SAM.gov registration is active WOSB certification requires an active SAM.gov registration. Log into sam.gov, verify your registration is current, and confirm your legal business name and address match exactly what will appear on the SBA application. SAM.gov renewals take 7-10 business days; do not wait until the last minute.

Step 2: Determine whether you qualify for EDWOSB simultaneously Run the economic disadvantage numbers before you open the certify.sba.gov application. Calculate your personal net worth: add all personal assets (brokerage accounts, real estate other than your primary residence, retirement accounts, vehicles, ownership interests in other businesses), subtract personal liabilities, and exclude equity in your primary home and your ownership stake in the applying firm. If the result is below $850,000 and your 3-year average adjusted gross income is below $400,000, you qualify for EDWOSB. Apply for EDWOSB at the same time; it uses the same application with additional financial disclosures.

Step 3: Gather documents before opening the application The certify.sba.gov portal session times out. Have every document scanned and labeled before you start: citizenship proof, operating agreement or bylaws, stock certificates or membership ledger, 2-3 years of business tax returns, personal financial statement (for EDWOSB), SAM.gov registration confirmation, and a current business license.

Step 4: Apply at certify.sba.gov Create or log into your SBA certify.sba.gov account and select the WOSB (and EDWOSB if applicable) program. The application covers ownership structure, control documentation, business details, and financial information. Be precise and consistent; reviewers cross-check your application answers against your supporting documents.

Step 5: Respond to SBA requests promptly After submission, SBA may issue a request for additional information (RFAI). You have 15 days to respond. Missing this deadline pauses or closes your application. Check the portal weekly and monitor the email address on your SBA account.

Step 6: Certification decision SBA targets 90 days from a complete application for review and decision. Complex ownership structures may take longer. Once certified, your WOSB/EDWOSB status is reflected in your SAM.gov record and visible in the Dynamic Small Business Search (DSBS), which contracting officers use to find WOSB firms.

Step 7: Set up for contract pursuit After certification, search for WOSB and EDWOSB set-aside opportunities on sam.gov using the "type of set-aside" filter. Review the SBA's current list of NAICS codes where WOSBs are underrepresented (published on sba.gov) to understand which industries your set-aside eligibility covers. Update your SAM.gov profile with your WOSB certification and capability description.

Federal Opportunities

Key agencies and programs for printing and packaging:

• U.S. Government Publishing Office (GPO): Contracts with private sector printers for government publications, forms, and materials
• Department of Defense (DoD): Military publications, training materials, packaging for defense logistics
• General Services Administration (GSA): Government-wide printing and publication services
• Department of Health & Human Services (HHS): Public health materials, Medicare publications

Key Contract Vehicles

• GPO Term Contracts (multi-year printing agreements)
• GSA MAS for printing and publications services
• Agency-specific printing BPAs
• 8(a) sole-source contracts for printing services

Categories of Government Printing

• Forms and publications
• Direct mail and outreach materials
• Training manuals and guides
• Signage and wayfinding
• Packaging for military and government supplies
• Variable data printing (personalized mailings)
• Large-format printing (posters, banners)

State and Local

State agencies, school districts, and municipalities all contract for printing services. Many have diverse supplier preferences and set-aside programs.